Here’s what we did for them
We ran an Interactive Ad Campaign
With the goal of better conversion rate and engagement
Obviously working for the biggest fast food chain in the world was very exciting, but a bit scary at the same time
We knew we had to get good results for them
So, here’s what we did
Our strategy:
→ Build the game using Ready Tool of Playable Factory
→ Launched the campaign
→ A/B Tested the key elements of the game
→ Added a timer to create urgency for the viewer
→ Worked on fine-tuning when the Endcard pops out
→ And optimized the CTA for conversions
And after 2 months of working, testing and optimizing
Restless nights stressing over the project
The results came in
From 0.08% → 5.34% CTR with a single campaign
We couldn’t have asked for a better outcome
And that was just the first Interactive Ad campaign we ran
Why Interactive Ads?
Compared to normal ads they are:
✅ 3X Higher conversion rate compared to video ads
✅ 46% more effective compared to other ads
✅ 32% more memorable than video or banner ads
✅ 47% longer attention compared to video ads
✅Lowest CPI out of any other Ad type