Data
See what works across every creative and channel in one dashboard. Compare variants, track custom metrics, and spot winners to scale.
See what works across every creative and channel in one dashboard. Compare variants, track custom metrics, and spot winners to scale.
Data is an analytics platform that helps advertisers analyze creative performance using customizable metrics and graphics. It offers a comprehensive view of important metrics, such as CTR rate, playtimes, win/lose rates, and detailed heatmap data. Advertisers can compare performance and gain insight into player behavior to optimize game performance. Data provides the necessary data and products for actionable decisions, driving engagement and revenue growth.
On the Data page, you can track dozens of metrics of your games such as CTR rate, impressions, win/lose rates, first interaction rates, count of CTA clicks, playtimes, heatmaps etc.
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