Latest From Playable Factory

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Exploring the Latest Trends in Mobile Gaming for 2023

Cansu Product Manager - May 12, 2023

Every year, new trends and mechanics emerge, changing the mobile gaming landscape. In 2023, this trend continues with new innovations shaping the industry.

Exploring the Latest Trends in Mobile Gaming for 2023

Playable Ads

Revolutionizing Adtech Creatives: Exploring Technology Trends and AI’s Impact

A deep dive into how technology and artificial intelligence are reshaping the adtech industry’s creative landsc...

Atakan Product Manager - April 17, 2023

Trends

Behind the Scenes of Playable Factory’s Beauty Salon — Tiktok

As Playable Factory, we are thrilled to share the story of our Tiktok game, Beauty Salon. TikTok is where games go vi...

Atakan Product Manager - March 10, 2023

Marketing

Importance of Playable Ads for Non-Gaming Companies

The importance, power and future of interactive and playable ads for non-gaming companies. Generally developed for mo...

Atakan Product Manager - March 4, 2023

Playable Ads

Why Playable Ads are More Effective Than Others?

Researches in recent years reveal that playable ads are more efficient and effective. What are the advantages of inte...

Atakan Product Manager - February 8, 2023

Playable Ads

The Future of Digital Advertising: Playable Ads

What are playable ads, where are they used, what does it promise to advertisers, how to create a good playable ad, wh...

Atakan Product Manager - January 9, 2023

Playable Ads

How To Create Kickass Puzzle Playable Ads

First, as always we need to understand the user, and since it is a puzzle game they(or we) want to feel accomplished ...

Atakan Product Manager - November 21, 2022

Trends

The rise of interactive mobile ads

The mobile gaming industry has a rich heritage of driving innovation and creativity in the mobile advertising world. ...

Atakan Product Manager - November 2, 2022

Culture

A Chat with Gökçe Nur Oguz, CEO and Co-Founder at Intelligent Marketing Platform: Playable Factory

Playable Factory is a company that focuses on the creative needs of digital advertisers. The focus is mostly on playa...

Atakan Product Manager - May 12, 2022

Male cybersport gamer wearing headphones playing online video games

Culture

European Gaming meets Gökçe Nur Oguz, CEO and Co-Founder of Playable Factory

Over four years ago – when we founded the company – gaming was booming and it still is today. All our friends we...

Atakan Product Manager - April 26, 2022

Young Asian man playing and enjoying video

Culture

“2021 in Video Games” with Playable Factory’s Gökçe Nur Oguz

In 2021, we proudly hit 1,000 playable ads, and 7,000 different playable ad versions have been created using our edit...

Atakan Product Manager - March 10, 2022

Multiracial team of female entrepreneurs using wireless technology while working

Culture

Gökçe Nur Oğuz International Womens Day

PocketGamer.biz spoke with Gökçe Nur Oğuz, CEO and co-founder of Playable Factory, who spoke on how women are join...

Atakan Product Manager - March 10, 2022

Male gamer in headphones holds joystick and playing videogame on console

Advertising

How Advergaming is Changing the Marketing Industry?

The gaming industry is transforming pretty much everything, and marketing is one of the fields that is taking huge ad...

Gökçe Nur Oğuz CEO, Co-Founder - May 25, 2021

Playable Ads

How Has Pandemic Changed the Mobile Industry?

The Covid-19 pandemic has changed most of people’s habits. So how did this change affect the mobile industry? P...

Gökçe Nur Oğuz CEO, Co-Founder - May 6, 2021

Marketing

Why You Should Consider Playable Ads In Your Marketing Strategy ASAP?

Importance of playable ads in any marketing strategy and benefits for engaging potential customers. Whether you are m...

Gökçe Nur Oğuz CEO, Co-Founder - March 25, 2021

Marketing

What Type of Ad Works Best for Gen Z?

Gen Z has obivous different visions and life expectancy than older generations. So what does this generation think ab...

Gökçe Nur Oğuz CEO, Co-Founder - March 22, 2021

Playable Ads

Why You Should Build Your Ad Strategy on HTML5?

HTML5 has really huge importance for ad campaigns and advertisers must know that. Why advertisers should think about ...

Gökçe Nur Oğuz CEO, Co-Founder - March 15, 2021

Playable Ads

The Effect of Playable Ads on App Downloads

Playable ads, or interactive ads in general, boost the rate of app downloads and ROI. Here are some useful insights o...

Gökçe Nur Oğuz CEO, Co-Founder - March 8, 2021