European Gaming meets Gökçe Nur Oguz, CEO and Co-Founder of Playable Factory
Over four years ago – when we founded the company – gaming was booming and it still is today. All our friends were working in the sector and we wanted to, too.
Over four years ago – when we founded the company – gaming was booming and it still is today. All our friends were working in the sector and we wanted to, too.
In 2021, we proudly hit 1,000 playable ads, and 7,000 different playable ad versions have been created using our editing tool Gearbox.
The mobile gaming industry has a rich heritage of driving innovation and creativity in the mobile advertising world. From developing new ad formats to putting rigorous A/B testing at the heart of their product, mobile games are often the trendsetters for the wider mobile ecosystem.
PocketGamer.biz spoke with Gökçe Nur Oğuz, CEO and co-founder of Playable Factory, who spoke on how women are joining the Turkish mobile games industry, encouraging the tremendous female mobile playerbase, and bringing more women into developer and managerial roles.
Playable Factory is a company that focuses on the creative needs of digital advertisers. The focus is mostly on playable ads and recently on video ads for gaming clients specifically.
First, as always we need to understand the user, and since it is a puzzle game they(or we) want to feel accomplished and capable. Puzzles will test users’ intelligence and by completing users will feel smarter.
As Playable Factory, we are thrilled to share the story of our Tiktok game, Beauty Salon.
The importance, power and future of interactive and playable ads for non-gaming companies.
Researches in recent years reveal that playable ads are more efficient and effective. What are the advantages of interactivity in advertising? Here are the reasons for more efficient production of playable ads.
What are playable ads, where are they used, what does it promise to advertisers, how to create a good playable ad, what awaits playable ads in the future?
The gaming industry is transforming pretty much everything, and marketing is one of the fields that is taking huge advantage of games. Here’s how.
The Covid-19 pandemic has changed most of people’s habits. So how did this change affect the mobile industry?
Importance of playable ads in any marketing strategy and benefits for engaging potential customers.
Gen Z has obivous different visions and life expectancy than older generations. So what does this generation think about advertisements, what do they like?
HTML5 has really huge importance for ad campaigns and advertisers must know that. Why advertisers should think about HTML5?
Playable ads, or interactive ads in general, boost the rate of app downloads and ROI. Here are some useful insights on how.
As Playable Factory, we have produced more than 2000 Playable Ads for more than 200 different companies since 2018. We aim to make our customers visible in digital media with more efficient and more catchy advertisements.
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