One of the latest and most exciting trends in the marketing industry, playable ads or advergaming if you like, has been stepping out of its homelands recently. In other words, playable ads are no longer exclusive to the gaming industry. The young marketing model has managed to skyrocket conversion rates by 700%1, and according to VentureBeat, it is now the favorite advertisement model for marketers2.
Whether you are managing the marketing team of a gaming company or another business, there are many reasons to reshape your strategy with the most memorable ad model. In this article, we are going to share why playable ads work better than anything else for everyone.
Playable Ads Increase Engagement More Than Anything
The end-user knows that if there is a screen, ads come with it. After a while, ads automatically become transparent for the user. Well, not anymore. With their interactive nature, playable ads manage to easily attract people’s attention. Compared to video ads, which previously were the most effective ad model, playable ads generate up to seven times more conversions. On top of that, giving users a say in the ads takes the experience to another level. Giving the users a demo of a 60 or 30-second gameplay is undoubtedly more effective and intriguing than showing them a short gameplay clip. Instead of tiring your target audience with aggressive video ads, invite them into the process!
Stand Out by Gamifying Your Product
Playable ads may have originated in gaming ads, but for the last couple of years, they have been embraced by brands that have nothing to do with gaming. Brands who want to make a statement with their creativity are investing in playable ads and telling their products and features by turning them into short and interactive games. Especially in the mobile application industry, playable ads have already become the most creative and intriguing for both the end-user and creative teams. There are two main strategies for playable ads for brands; building a mini-game that focuses on the product or a feature, or designing a demo of the mobile app. The key is engagement, and we are ready to share our know-how on what works for whom.
Playable Ads Work on the Majority of Ad Networks
Since the industry has adopted the new and revolutionary way of advertising, the majority of the ad networks support the model, and we are partners with almost all of them. The most popular ad networks like Facebook Ads, Google Ads, AppLovin, ironSource and Unity Ads have all improved their ad networks to support the latest features of playable ads, and our ads are compatible with all of them.
Let’s Design Your Next Creative Milestone!
Here at Playable Factory, we have a team of creatives that are ready to work on your next playable advertising project. The whole process is in our hands; from coding, modeling, and animating the game to launching it on the most popular ad networks of your choice. All you have to do is tell us your product, and we’ll begin designing your most alluring ad project ever!