The core of advertisement is freedom, and there is no better way than HTML5 that gives you full freedom in terms of creativity. With HTML5, you can design any kind of rich media ad that fits your target audience perfectly. Think of HTML5 ads as web pages within web pages, as the format supports all kinds of media, including text, images, videos, and even games with total interactivity. Here at Playable Factory, we take advantage of HTML5’s creative flexibility in our playable ads. The best part? They work on every browser and device—no plug-ins required!
HTML5 is Perfect for Mobile Ads
For five years, mobile ads have been first place in terms of ROI, and this is only rising.2 According to eMarketer, the average user spends more than four hours a day looking at their mobile devices. Therefore, mobile is where your ads need to shine and grab attention. With HTML5’s unlimited flexibility, you can reach that goal easily and, thanks to its nature, HTML5 works on all mobile devices and produces a massive conversion.
HTML5 has incompatably high CTR
Even for banner-type ads, rich-media HTML5 ads have almost 270% higher click-through rates compared to outdated banners.3 When you add the incredibly high appeal of interactive ads into the picture, the number reaches up to as much as seven times more CTR than standard, conventional ads.
Playable Ads Takes the Biggest Advantage of HTML5
Thanks to HTML5’s rich media support abilities, we don’t have to choose old-school web formats like Flash for our playable ads. We know that playable ads already dominate the marketing industry with their incredible conversion rates, and with non-gaming brands getting into the field, the interactive ad industry is only going to get more exciting. Here at Playable Factory, we gamify your product with the best creative language for your brand and, of course, we use the most popular format, HTML5. To get a hint of what we offer, visit our case studies page.
Sources
- Online Advertising vs Traditional Advertising 2020: Digital Ads are King – Jacob LE Video Production
- Desktop vs. Mobile Internet Advertising Revenue | Mekko Graphics
- Adform Benchmarking Report Shows Rich Media Ads 267% More Effective Than Standard Banners – Adform Site