{"id":1206,"date":"2021-03-15T23:54:58","date_gmt":"2021-03-15T23:54:58","guid":{"rendered":"https:\/\/playablefactory.com\/?p=1206"},"modified":"2023-04-17T10:37:26","modified_gmt":"2023-04-17T10:37:26","slug":"why-you-should-build-your-ad-strategy-on-html5","status":"publish","type":"post","link":"https:\/\/playablefactory.com\/vi\/why-you-should-build-your-ad-strategy-on-html5\/","title":{"rendered":"T\u1ea1i sao b\u1ea1n n\u00ean x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh tr\u00ean HTML5?"},"content":{"rendered":"

Qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn s\u1eafp gi\u1ebft ch\u1ebft qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng. N\u0103m ngo\u00e1i, c\u00e1c c\u00f4ng ty \u0111\u00e3 chi 341 t\u1ef7 USD cho qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1 tr\u00ean to\u00e0n c\u1ea7u. So v\u1edbi qu\u1ea3ng c\u00e1o th\u00f4ng th\u01b0\u1eddng m\u00e0 c\u00e1c c\u00f4ng ty \u0111\u00e3 chi 379 t\u1ef7 USD, ch\u00fang ta c\u00f3 th\u1ec3 n\u00f3i m\u1ed9t c\u00e1ch an to\u00e0n r\u1eb1ng \u0111\u1ecbnh d\u1ea1ng m\u1edbi \u0111ang \u0111\u00e1nh b\u1ea1i \u0111\u1ecbnh d\u1ea1ng ti\u1ec1n nhi\u1ec7m.1<\/sup> R\u00f5 r\u00e0ng l\u00e0 qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1 s\u1ebd chi\u1ebfm ng\u00f4i v\u01b0\u01a1ng trong n\u0103m nay, nh\u01b0ng c\u00f3 m\u1ed9t \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh m\u1edbi trong khu v\u1ef1c; qu\u1ea3ng c\u00e1o HTML5 t\u01b0\u01a1ng t\u00e1c! <\/p>\n\n\n\n

Ng\u00e0nh qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1 bi\u1ebft r\u1eb1ng qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1 c\u00f3 nhi\u1ec1u \u01b0u \u0111i\u1ec3m so v\u1edbi qu\u1ea3ng c\u00e1o th\u00f4ng th\u01b0\u1eddng, nh\u01b0ng ch\u00fang t\u00f4i kh\u00f4ng \u1edf \u0111\u00e2y \u0111\u1ec3 k\u1ec3 cho b\u1ea1n v\u1ec1 th\u1ebf gi\u1edbi tuy\u1ec7t v\u1eddi c\u1ee7a qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1. Thay v\u00e0o \u0111\u00f3, ch\u00fang t\u00f4i s\u1ebd t\u1eadp trung v\u00e0o lo\u1ea1i \u0111\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1 v\u01b0\u1ee3t tr\u1ed9i h\u01a1n m\u1ecdi \u0111\u1ecbnh d\u1ea1ng kh\u00e1c: qu\u1ea3ng c\u00e1o HTML5. T\u1ea1i Playable Factory, ch\u00fang t\u00f4i thi\u1ebft k\u1ebf t\u1ea5t c\u1ea3 qu\u1ea3ng c\u00e1o t\u01b0\u01a1ng t\u00e1c theo ti\u00eau chu\u1ea9n HTML5 v\u00e0 ch\u00fang t\u00f4i bi\u1ebft ch\u00ednh x\u00e1c l\u00fd do m\u1ecdi ng\u01b0\u1eddi n\u00ean s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o HTML5 thay v\u00ec c\u00e1c ph\u01b0\u01a1ng ph\u00e1p l\u1ed7i th\u1eddi.<\/p>\n\n\n\n

HTML5 mang \u0111\u1ebfn cho b\u1ea1n s\u1ef1 t\u1ef1 do s\u00e1ng t\u1ea1o <\/strong><\/h4>\n\n\n\n
\"\"
B\u00e0n tay l\u1eadp tr\u00ecnh vi\u00ean \u0111ang l\u00e0m vi\u1ec7c tr\u00ean \u1ee9ng d\u1ee5ng m\u1edbi<\/figcaption><\/figure>\n\n\n\n

C\u1ed1t l\u00f5i c\u1ee7a qu\u1ea3ng c\u00e1o l\u00e0 s\u1ef1 t\u1ef1 do v\u00e0 kh\u00f4ng c\u00f3 c\u00e1ch n\u00e0o t\u1ed1t h\u01a1n HTML5 mang l\u1ea1i cho b\u1ea1n s\u1ef1 t\u1ef1 do ho\u00e0n to\u00e0n v\u1ec1 m\u1eb7t s\u00e1ng t\u1ea1o. V\u1edbi HTML5, b\u1ea1n c\u00f3 th\u1ec3 thi\u1ebft k\u1ebf b\u1ea5t k\u1ef3 lo\u1ea1i qu\u1ea3ng c\u00e1o \u0111a ph\u01b0\u01a1ng ti\u1ec7n n\u00e0o ph\u00f9 h\u1ee3p ho\u00e0n h\u1ea3o v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh. H\u00e3y coi qu\u1ea3ng c\u00e1o HTML5 nh\u01b0 c\u00e1c trang web trong c\u00e1c trang web v\u00ec \u0111\u1ecbnh d\u1ea1ng n\u00e0y h\u1ed7 tr\u1ee3 t\u1ea5t c\u1ea3 c\u00e1c lo\u1ea1i ph\u01b0\u01a1ng ti\u1ec7n, bao g\u1ed3m v\u0103n b\u1ea3n, h\u00ecnh \u1ea3nh, video v\u00e0 th\u1eadm ch\u00ed c\u1ea3 tr\u00f2 ch\u01a1i c\u00f3 t\u1ed5ng kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c. T\u1ea1i Playable Factory, ch\u00fang t\u00f4i t\u1eadn d\u1ee5ng kh\u1ea3 n\u0103ng s\u00e1ng t\u1ea1o flexibility c\u1ee7a HTML5 trong qu\u1ea3ng c\u00e1o playable c\u1ee7a m\u00ecnh. Ph\u1ea7n t\u1ed1t nh\u1ea5t? Ch\u00fang ho\u1ea1t \u0111\u1ed9ng tr\u00ean m\u1ecdi tr\u00ecnh duy\u1ec7t v\u00e0 thi\u1ebft b\u1ecb\u2014kh\u00f4ng c\u1ea7n plug-in!<\/p>\n\n\n\n

HTML5 ho\u00e0n h\u1ea3o cho qu\u1ea3ng c\u00e1o tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng<\/h4>\n\n\n\n

Trong 5 n\u0103m, qu\u1ea3ng c\u00e1o tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng \u0111\u00e3 \u0111\u1ee9ng \u0111\u1ea7u v\u1ec1 ROI v\u00e0 con s\u1ed1 n\u00e0y ch\u1ec9 t\u0103ng l\u00ean.2<\/sup> Theo eMarketer, ng\u01b0\u1eddi d\u00f9ng trung b\u00ecnh d\u00e0nh h\u01a1n 4 gi\u1edd m\u1ed7i ng\u00e0y \u0111\u1ec3 nh\u00ecn v\u00e0o thi\u1ebft b\u1ecb di \u0111\u1ed9ng c\u1ee7a h\u1ecd. Do \u0111\u00f3, thi\u1ebft b\u1ecb di \u0111\u1ed9ng l\u00e0 n\u01a1i qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n c\u1ea7n t\u1ecfa s\u00e1ng v\u00e0 thu h\u00fat s\u1ef1 ch\u00fa \u00fd. V\u1edbi flexibility kh\u00f4ng gi\u1edbi h\u1ea1n c\u1ee7a HTML5, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u00f3 m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng v\u00e0 nh\u1edd v\u00e0o b\u1ea3n ch\u1ea5t c\u1ee7a n\u00f3, HTML5 ho\u1ea1t \u0111\u1ed9ng tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng v\u00e0 t\u1ea1o ra chuy\u1ec3n \u0111\u1ed5i l\u1edbn.<\/p>\n\n\n\n

HTML5 c\u00f3 CTR cao kh\u00f4ng th\u1ec3 so s\u00e1nh \u0111\u01b0\u1ee3c<\/h4>\n\n\n\n

Ngay c\u1ea3 \u0111\u1ed1i v\u1edbi qu\u1ea3ng c\u00e1o lo\u1ea1i bi\u1ec3u ng\u1eef, qu\u1ea3ng c\u00e1o HTML5 \u0111a ph\u01b0\u01a1ng ti\u1ec7n c\u00f3 t\u1ef7 l\u1ec7 nh\u1ea5p cao h\u01a1n g\u1ea7n 270% so v\u1edbi c\u00e1c bi\u1ec3u ng\u1eef l\u1ed7i th\u1eddi.3<\/sup> Khi b\u1ea1n th\u00eam s\u1ee9c h\u1ea5p d\u1eabn c\u1ef1c k\u1ef3 cao c\u1ee7a qu\u1ea3ng c\u00e1o t\u01b0\u01a1ng t\u00e1c v\u00e0o h\u00ecnh \u1ea3nh, con s\u1ed1 n\u00e0y s\u1ebd \u0111\u1ea1t \u0111\u1ebfn CTR cao g\u1ea5p b\u1ea3y l\u1ea7n so v\u1edbi qu\u1ea3ng c\u00e1o th\u00f4ng th\u01b0\u1eddng, ti\u00eau chu\u1ea9n.<\/p>\n\n\n\n

Qu\u1ea3ng c\u00e1o Playable t\u1eadn d\u1ee5ng l\u1ee3i th\u1ebf l\u1edbn nh\u1ea5t c\u1ee7a HTML5<\/h4>\n\n\n\n

Nh\u1edd kh\u1ea3 n\u0103ng h\u1ed7 tr\u1ee3 \u0111a ph\u01b0\u01a1ng ti\u1ec7n c\u1ee7a HTML5, ch\u00fang t\u00f4i kh\u00f4ng ph\u1ea3i ch\u1ecdn c\u00e1c \u0111\u1ecbnh d\u1ea1ng web l\u1ed7i th\u1eddi nh\u01b0 Flash cho qu\u1ea3ng c\u00e1o playable c\u1ee7a m\u00ecnh. Ch\u00fang t\u00f4i bi\u1ebft r\u1eb1ng qu\u1ea3ng c\u00e1o playable \u0111\u00e3 th\u1ed1ng tr\u1ecb ng\u00e0nh ti\u1ebfp th\u1ecb v\u1edbi t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i \u0111\u00e1ng kinh ng\u1ea1c v\u00e0 v\u1edbi vi\u1ec7c c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ph\u1ea3i tr\u00f2 ch\u01a1i tham gia v\u00e0o l\u0129nh v\u1ef1c n\u00e0y, ng\u00e0nh qu\u1ea3ng c\u00e1o t\u01b0\u01a1ng t\u00e1c s\u1ebd ng\u00e0y c\u00e0ng tr\u1edf n\u00ean th\u00fa v\u1ecb h\u01a1n. T\u1ea1i Playable Factory, ch\u00fang t\u00f4i \u1ee9ng d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n b\u1eb1ng ng\u00f4n ng\u1eef s\u00e1ng t\u1ea1o t\u1ed1t nh\u1ea5t cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u00e0 t\u1ea5t nhi\u00ean, ch\u00fang t\u00f4i s\u1eed d\u1ee5ng \u0111\u1ecbnh d\u1ea1ng ph\u1ed5 bi\u1ebfn nh\u1ea5t l\u00e0 HTML5. \u0110\u1ec3 bi\u1ebft g\u1ee3i \u00fd v\u1ec1 nh\u1eefng g\u00ec ch\u00fang t\u00f4i cung c\u1ea5p, h\u00e3y truy c\u1eadp nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p<\/a> trang.<\/p>\n\n\n\n

Ngu\u1ed3n<\/h5>\n\n\n\n
    \n
  1. Qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn v\u00e0 qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng 2020: Qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1 l\u00e0 vua \u2013 Jacob LE Video Production<\/a><\/li>\n\n\n\n
  2. Doanh thu qu\u1ea3ng c\u00e1o tr\u00ean Internet tr\u00ean m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n v\u00e0 di \u0111\u1ed9ng | \u0110\u1ed3 h\u1ecda Mekko<\/a><\/li>\n\n\n\n
  3. B\u00e1o c\u00e1o \u0111i\u1ec3m chu\u1ea9n Adform cho th\u1ea5y qu\u1ea3ng c\u00e1o \u0111a ph\u01b0\u01a1ng ti\u1ec7n 267% hi\u1ec7u qu\u1ea3 h\u01a1n bi\u1ec3u ng\u1eef chu\u1ea9n \u2013 Trang web Adform<\/a><\/li>\n<\/ol>","protected":false},"excerpt":{"rendered":"

    HTML5 th\u1ef1c s\u1ef1 c\u00f3 t\u1ea7m quan tr\u1ecdng r\u1ea5t l\u1edbn \u0111\u1ed1i v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o v\u00e0 nh\u00e0 qu\u1ea3ng c\u00e1o ph\u1ea3i bi\u1ebft \u0111i\u1ec1u \u0111\u00f3. T\u1ea1i sao nh\u00e0 qu\u1ea3ng c\u00e1o n\u00ean ngh\u0129 v\u1ec1...","protected":false},"author":2,"featured_media":4306,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[39],"tags":[2,3,4,5,6,8,9,10,11,12,13,14,15,16,17,18,19,20,21,22,23,24,25,26,27,28,29,30,31,32],"_links":{"self":[{"href":"https:\/\/playablefactory.com\/vi\/wp-json\/wp\/v2\/posts\/1206"}],"collection":[{"href":"https:\/\/playablefactory.com\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/playablefactory.com\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/playablefactory.com\/vi\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/playablefactory.com\/vi\/wp-json\/wp\/v2\/comments?post=1206"}],"version-history":[{"count":0,"href":"https:\/\/playablefactory.com\/vi\/wp-json\/wp\/v2\/posts\/1206\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/playablefactory.com\/vi\/wp-json\/wp\/v2\/media\/4306"}],"wp:attachment":[{"href":"https:\/\/playablefactory.com\/vi\/wp-json\/wp\/v2\/media?parent=1206"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/playablefactory.com\/vi\/wp-json\/wp\/v2\/categories?post=1206"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/playablefactory.com\/vi\/wp-json\/wp\/v2\/tags?post=1206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}