We partnered with Zynga, one of the world’s biggest mobile gaming companies, to build high-performing custom playable ads across its portfolio.
This included global hits from Peak, Rollic, Gram Games, Popcore, and Small Giants all part of Zynga’s dynamic and fast-growing game ecosystem.
Why Playables and Why Us
Zynga didn’t just need playables.
They needed top-performing, intelligently tested playables and that’s where we came in.
We deliver:
- Industry-leading playable quality built with deep gaming know-how
- Heatmap-based performance analysis to track where users drop, hesitate, or engage most
- Fast iteration cycles, allowing new versions to go live within hours
- Strategic variation testing across difficulty, visuals, and pacing
- Modular creative structures optimized for multiple markets and platforms
Playables aren’t just creative assets.
They’re data-driven performance tools and we treat them that way.
That’s why Zynga trusted us to deliver across multiple studios and game types.
What We Delivered
Across multiple titles and teams, we:
- Developed fully custom gameplay snippets tailored to each game
- Built multiple creative iterations to test visuals, difficulty, and flow
- Enabled fast A/B testing and optimization across markets
- Tuned endcards and CTAs for maximum performance on each platform
Each playable was built to convert while staying true to the core game experience.
The Results
Across Zynga’s campaigns, we achieved:
- CTRs exceeding 6% in top-performing versions
- Engagement rates far beyond video and banner benchmarks
- Improved install-to-retention ratios
- Faster iteration cycles with modular creative setups
Zynga continues to lead mobile gaming not just through games, but through performance-driven marketing.
We’re proud to help make that possible by building playables that deliver.
